Case Study: 2024 Summer Bath Event
As a Tier 1 event, the Summer and Winter Bath Event campaigns are one of The Home Depot's top 5 revenue generators. We shifted our focus from highlighting individual products to creating a product-cohesive, aspirational, yet achievable space -- with all products available at The Home Depot.
Strategy
With prior Bath Events, customers saw products--not possibilities. The creative unintentionally spotlighted single SKU's, not the experience of a thoughtfully designed bathroom.
We evolved the Tier One Bath Event(s) to sell the room --shifting from staged sets with piecemeal products to aspirational yet achievable spaces. I wanted to guide the eye through the environment so vanities, hardware, tile, toilets, tubs, showers and lighting feel intentionally connected.
The goal was to create a variety of looks that felt inspiring while exclusively using Home Depot products -- to encourage customers to envision a full renovation rather than just a single purchase. We created 4-5 different looks per event.
Execution
The campaign creative was built around a few key principles:
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Designing bathroom layouts with architectural interest rather than flat sets
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Creating visual flow that connected fixtures, finishes, and accessories
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Styling environments that felt aspirational yet attainable
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Ensuring all featured elements were sourced and widely available from The Home Depot
Result: A Cohesive Collection
Reframing bath products as part of a cohesive room rather than isolated SKUs helped drive project-based purchasing, contributing to a 169% YoY sales lift from 2022 to 2023 and sustaining an average 13% increase from 2023–2025. A few of the collections are below.
Uses
Online and social.
