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Private + National Brands
Strategy
Reframe Home Depot’s mix of private labels and national brands—many of which customers don’t immediately realize are available at The Home Depot—as a curated ecosystem of trusted solutions for the way people live, work, and build.
Execution
The creative positioned each brand within lived-in environments that demonstrate its unique role in the home or worksite. Each scenario highlighted how The Home Depot’s assortment works together to support the full spectrum of projects—from building and repairing to decorating and personalizing. To name a few:
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Lifeproof Flooring shown with pets, kids, spills, and aggressive daily wear
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Husky Tools captured in authentic work environments
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Blinds.com framed as tailored, customizable solutions that transform a space
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Home Decorators Collection styled as attainable, design-forward living
Result
The creative reframed Home Depot’s assortment from a collection of products into a portfolio of trusted solutions—reinforcing the retailer’s authority across both project-driven and lifestyle categories.
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